a bit about me

I've always had an inherent curiosity for how consumer behaviour, creativity and culture mash together. This zeal led me on a path of strategic planning at the intersection of understanding people's lives and imagining a brand's true potential within them. Over my career I've had the chance to help new brands launch and old brands evolve, working client-side at Twitter Canada, and agency-side at some of Canada's top creative shops like Cossette and Citizen Relations. My strength is helping brands discover a new self-expression by making connections between seemingly unconnected things — and through that, helping inspire what a brand should stand for, just as well as how they should behave and manifest themselves creatively and across different mediums.