EDC: That's the export impact

Export Development Canada (EDC) helps businesses grow internationally—but too many didn’t know it. Worse, many didn’t even see themselves as exporters. With fewer Canadian businesses looking abroad, we needed to shift mindsets. Our solution? “That’s the Export Impact,” a platform designed to inspire. It showcased the unexpected moments when businesses realize they’re exporters—whether selling software to the U.S. or shipping goods overseas. By making export success feel tangible, we helped businesses think bigger and see EDC as their partner in global growth. Brand awareness and consideration reached record-high levels.

https://www.facebook.com/ExportDevCanada/videos/the-export-impact/663530291611515/

Why I liked this project: As a crown corporation, EDC has a big job—boosting Canada’s international trade game. It’s not every day you get to spark a platform positioning that fuels a national mission and beckon a B2B movement.