K9 Advantix II: Tick Adoption Centre

Coming out of the pandemic, K9 Advantix II needed to grow topical tick-prevention sales among a booming audience; urban dog owners.

Ticks were moving into the city. Dog owners still thought they belonged in the woods. How do you sell tick protection to people who don’t think they have a tick problem?

Pandemic dog adoption was booming. But every trip to the park gave your new pup the chance to bring home an unwanted adoptee of their own.

Hijacked the pandemic pet-adoption craze to expose an unwanted kind of adoption: ticks.

Enter the world’s first Tick Adoption Centre: a pop-up in one of Toronto’s busiest dog parks, featuring real, locally sourced ticks looking for their “furever” homes, alongside education on urban tick risks and K9 Advantix II protection available on-site.

+48-point lift in brand search. 67,000 hours of tick protection sold. Digital sales 66% above industry benchmarks.

Turns out, no one wants a tick in their “furever” home.