Mastercard: Scorecards

Mastercard was the official payments sponsor of MLSE, and even offered cardholders game-day merchandise discounts. Yet when fans opened their wallets, Mastercard was still trailing in card usage.

If sponsorship status and discounts weren’t enough to change payment behaviour, what would make Mastercard the card fans actually wanted to use?

Fans are always looking for another reason to feel invested in the game; another stat to track, score to watch, or outcome to root for. And every Mastercard came with numbers that could give them one.

With “Scorecards,” we turned the numbers already on every Mastercard into part of the game. An in-arena purchase activated your last four digits: if one matched a number in the home team’s final score, you could win tickets to an upcoming game.

+19.8% card usage at team stores. 31K entries across 120 games.