Mastercard: Scorecards

Business Ask: Increase Mastercard transactions in-arena during Toronto Raptors and Toronto Maple Leaf game-days.

Marketing Challenge & Opportunity: How do you own game day as the official payments sponsor of Maple Leaf Sports & Entertainment, when fans aren't using you for payments? Research showed we weren’t as top-of-mind with fans as we wanted to be. To change that, we needed a simple, engaging way to make Mastercard feel like a part of the action. So to influence a behaviour, we tapped into a sports fan obsession: numbers. Stats, scores, records; numbers define the game. And every Mastercard had numbers, too. Enter Scorecards. If any of the last four digits on your Mastercard matched a number in the home team’s score, you could win tickets to an upcoming game. A seamless way to turn every game into a reason to cheer...even more.