Mastercard: Scorecard

Mastercard wanted to own game day as the official payments sponsor of Maple Leaf Sports & Entertainment. But research showed we weren’t as top-of-mind with fans as we wanted to be. To change that, we needed a simple, engaging way to make Mastercard feel like part of the action. So we tapped into a sports fan obsession—numbers. Stats, scores, records—numbers define the game. And every Mastercard had numbers, too. Enter Scorecard. If any of the last four digits on your Mastercard matched a number in the home team’s score, you could win tickets to an upcoming game. A seamless way to turn every game into a reason to cheer...even more. The program is currently in play, with final results still to come.